QLife Magazine Launches New LGBTQ Digital Publication Serving Las Vegas, Los Angeles and New York
First Issue of New Lifestyle and Entertainment Digital Publication to Appear January 1, 2017
LAS VEGAS, NV—December 13, 2016—Today at the 17th Annual LGBT Travel and Hospitality Conference and LGBT New Media Expo, QLife, Inc. announced QLife Magazine and qlifemagazine.com, a new LGBTQ lifestyle and entertainment digital publication serving Las Vegas, Los Angeles and New York launching Jan. 1, 2017.
QLife Las Vegas officially replaces QVegas and Gay.Vegas as the city’s premiere LGBTQ magazine and destination website.
“Since launching Gay.Vegas and going all-digital with QVegas in 2015, we’ve spent over two years in research and development,” said Russ White, publisher of QVegas magazine, co-founder of Gay.Vegas and publisher of QLife. “The QLife suite of media properties is built on top of a robust publishing platform that re-imagines digital publishing in the new era of web, social media and mobile.”
With web, social media, flipbook, email, downloadable PDF and print-on-demand editions available for each market, QLife will forego the traditional print distribution model in favor of the digital model that has allowed QVegas to thrive.
“Readers and advertisers alike love our digital platform. With so many delivery options available, we reach readers when, where, and how they want,” said Garrett Pattiani, associate publisher of QVegas, co-founder of Gay.Vegas and Publisher of QLife. “Advertisers love our media rates. Without the high overhead cost of print, we’ve been able to pass those savings on to advertisers, reach more readers, and with our integrated publishing platform, provide detailed insights into ad metrics.”
White and Pattiani stress that QLife is not a single national publication. QLife Las Vegas, QLife Los Angeles and QLife New York will each be a part of the communities they serve. While initial editions will share overlapping editorial, each issue will grow to have a local feel, and over time they hope to expand the brand into additional markets across the country. “We’re committed to the communities we serve,” added Pattiani. “QLife will partner with local LGBTQ and HIV/AIDS non-profit organizations in each market, providing free advertising sponsorships.”
QLife is a founding member of the National Equality Media Association, a consortium of local LGBTQ publications with an active readership of over 4.5 million readers each month. National advertising inquiries can be directed to Motivate ROI, which represents NEMA member publications.
ABOUT QLIFE, INC.
QLife, Inc. is the publisher of QLife Las Vegas, QLife Los Angeles and QLife New York. Hosted on qlifemagazine.com, QLife is the official successor to QVegas Magazine and Gay.Vegas, continuing a nearly 40-year legacy of serving the LGBTQ community in Las Vegas. QLife Los Angeles and QLife New York will quickly become the de facto standard for LGBTQ readers living in and visiting each city. Built from the ground up, QLife’s digital publishing platform provides advertisers access to LGBTQ consumers in three of the largest entertainment markets in the world. Hosted on Amazon’s global cloud services infrastructure, and integrated with the most popular analytics, CRM, and big data tools available today, QLife is uniquely positioned to sustain the growth needed to thrive in these iconic markets and beyond. Backed by Silicon Valley veteran and publisher of QVegas Magazine, Russ White and Las Vegas social media and nightlife visionary and co-founder of Gay.Vegas, Garrett Pattiani, this powerful business partnership has spent two years re-imagining the world of digital publishing in the LGBTQ market, making a successful and thriving transition from print to all-digital with QVegas and Gay.Vegas, and now with QLife, from one geographic market to three.
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