MGM Resorts International's UNIVERSAL LOVE album, a collection of reimagined wedding songs for the LGBTQ community, won five Lions last week at the 65th annual Cannes Lions Festival of Creativity. The Cannes Lions festival, which this year drew over 32,000 entries representing 90 countries, is regarded as the leading global creative awards competition for innovative brand communications.
MGM Resorts, a leading global entertainment company, won the prestigious Lions in both the festival's entertainment and brand engagement award categories. This included the UNIVERSAL LOVE recording winning both Gold and Silver Lions in the new Brand Experience and Activation category, Silver and Bronze in the Entertainment for Music category, and Silver in the Entertainment category.
"Given the commitment of our UNIVERSAL LOVE project to embracing the impact that music can have on the human experience, we were gratified to see it recognized on the world stage competing with so many other brands working to change culture and make the world a better place," said Lilian Tomovich, Chief Experience & Marketing Officer of MGM Resorts International. The album's creation reflected MGM's two decades of advocacy work with the LGBTQ community and the company's desire to advance initiatives that unite humanity.
The UNIVERSAL LOVE compilation album, produced by MGM in conjunction with global advertising agency McCann, offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships. The boundary-changing songs, which were released this past April, are performed by some of today's most-beloved artists, including Bob Dylan, Kesha, St. Vincent, Ben Gibbard of Death Cab for Cutie, Kele Okereke of Bloc Party, and Valerie June.